Welcome to the LUME' LASH website

01. About US

Who is behind…
Lumè Lash. Brow. Beauty. Changing the world one lash at a time…

Michelle and Tom are keeping the standards high in the beauty world.  Why choose us?  Michelle is a master lash technician with 18 years of experience!  She doesn’t settle for anything less than exceptional.  Tom has years of experience working for a Fortune 500 company managing a team funding 4.2 billion dollars a year!  Together we are the balanced team that will teach you to have a successful business!

We have mastered the Lash Extension trade with a full proof way to give your clients the exquisite look they have always wanted with unbelievable profit margins for a proven successful business!

In addition, we have developed the perfect complement to beautiful lashes, flawless skin!  Our LFF, Lash Friendly Facials, will have your clients booking before their lash fills to complete their look.

Top off that beautiful look with effortless microbladed brows to help you wake up and go!

What’s best is we help you do it all, maximize your profits and give you unparalleled support with your new business.  Tom and Michelle have one united cause to build a national quality franchise that will revolutionize the beauty industry!

by Michelle & Tom Nelson – Founder/CEO

Welcome to LUME' LASH

02. Corporate Team

LUME' LASH Corporate Staff

Michelle Nelson

Hello my name is Michelle, I have been a certified esthetician for over 20 years and doing lash extensions for 17 years. I have always been on the cutting edge of the esthetician field, being a Master at lash extensions and training.  I only use prestige products and my own lash brand that has taken years to develop.  I am passionate about educating our technicians and clients and stepping in to fix damaged lashes from other lash companies. We are excited about bringing LUME’ LASH to the world with our new franchises and online training!

Tom Nelson

Thomas Nelson has worked for direct selling company as a Sales Development Manager with The Longaberger Company to a Lending Manager for fifteen plus years with Chase.

As an accomplished business leader leveraging extensive record of success in leading large-scale sales operations to drive organizational success. Proven strength within high-volume national call center environment, overseeing up to 15 direct reports. Employ advanced understanding of products, policies and regulations, supported by consistent quality and financial controls. Adept communicator, interfacing effectively across organizational levels and driving team success through inspirational leadership and coaching. Oversee recruiting and training processes to ensure topnotch team performance. Astute Sales Manager, reliably achieving and exceeding goals to consistently further standards of excellence in business.

Rachel Marks

LUMÈ Co-Owner

I am Rachel and I am co-owner of Lumé North Naples. I fell in love with the Lumé family and have been a loyal client since 2015. I am passionate about customer service and ensuring a memorable experience for our clients. I am thrilled to be part of an incredible team who are looking forward to elevating your look and enhancing your natural beauty using innovative techniques and unparalleled products.

Chelsey Unger

LUMÈ LASH - Senior Lash Technician

Hello, Naples, Florida!!! My name is Chelsey Unger. I’m a multi-talented beauty professional with extensive, specialized training in Russian Volume lash extensions.

I grew up in a small town in Ohio, where my mother thrived in the aesthetic field. From her expertise, my interest grew and grew. Three years ago I decided to get my certification and start my career in the beauty industry.  I am very passionate about my work. I value the optimal health of your natural lashes while enhancing your look. I am thrilled to be involved with Lume. I’m accepting new clients at our North Naples Lume location. I look forward to meeting you and fulfilling all your beauty needs.



Hi all! I’m Bryce, I’m a student at FGCU and am so happy to be able to be part of the Lume North Naples Team! You can find me at the front desk and answering your calls and questions!

Emilia Ramirez

Senior Lash Technician
Hello my name is Emilia! I am a true Neapolitan; born and raised.
I found my passion for eyelash extensions after realizing a traditional college path wasn’t for me. The beauty industry in general was always calling for me and where I truly found my zen. After moving to Texas for 3 years and starting my own lash boutique  I decided to move back to Naples to be closer to family. I love doing lash extensions and always keep up to date with the newest trends in the industry and LUME is exactly the right place for me to fit back in.
I love bringing out a woman’s inner confidence with eyelash extensions. You really go from basic girl to IT girl, let me show you. And if you want to talk about your man who’s not your man who should be your man, I’m here to listen too. It’s not just about lashes to me but about building a relationship with my clients.

Rachel Caley

Lash Technician
Hi I’m Rachel, originally from New Hampshire – I recently graduated aesthetics school here in Fort Myers and am so excited to be part of the Lume team, helping you achieve your lash and skin goals. I have a passion for making everyone love their look and experience the newest ways to enhance everyone’s look.

Abby Schallert

Lash Technician
Hello, my name is Abby and my interest in skin care began in high school. As a teen who suffered from acne my morning and night skincare routine was a must! I loved that feeling of self-care I was giving to myself. After I graduated high school I took 1yr off then enrolled in Aesthetic school. I graduated from the Aesthetics program at MATC in Mequon, WI in May of 2017. I moved to FL in 2018 and since then I continued my education and learned eyelash extensions, which is such a precise and detailed skill to have. Overall, I hope to take care of your skincare goals with a variety of treatments LUME offers and give you a “lash nap” waking up to the beautiful lashes you wanted so you leave with a smile on your face giving yourself time for the self-care you deserve.